With The Sun having long been a key fixture of British cultural life, it might be surprising in some ways that the bestselling newspaper has only just joined the online sports betting fold. Launched in the UK in August 2016, Sun Bets is run by the Australian-based gaming operator Tabcorp Holdings Limited on behalf of the ever-popular tabloid.
You could never mistake this sportsbook as being that of any brand other than The Sun, the familiar red-and-white masthead of which is present and correct. That said, Sun Bets is not the most graphically impressive site, looking sparse in places. On the positive side, however, the navigation system is very easy to understand and use.
A brand like The Sun would surely never launch a sports betting portal that was anything less than absolutely comprehensive in the range of sports that it offered, and sure enough, that is the case with Sun Bets. From football, horse racing and cricket to boxing, cycling and Rugby Union, all of the 'big ones' are represented, alongside a few less likely offerings like surfing and volleyball.
Every obvious customer support option is also covered at Sun Bets, including the ability to get in touch with the team via 24/7 live chat, while email and phone options are also available. That's without us even mentioning the comprehensive FAQs covering everything from the registration process and the sports that the site offers to payments and slightly more technical issues.
Don't be fooled by the site's seemingly basic design - it's hiding some very attractive 'added-value' perks, not least of which is the complete online casino where you can enjoy the best slots, roulette, blackjack games and more without even having to sign up for another account. Throw in the likes of in-play betting, sports results and a blog covering some of the most exciting sporting happenings right now, and it's clear that Sun Bets has worked hard to offer its players that little bit extra.
This is one online sportsbook where you shouldn't allow yourself to be deceived by appearances - Sun Bets may look a little rudimentary right now, but it already packs more features than you might think, while it's also a dream to navigate, with fast loading times simply adding to that pleasure. The site looks especially good on mobile in its smartphone-optimised version.
There are unfortunately only two accepted methods for putting down a deposit at Sun Bets right now, and they're both conventional payment cards - namely, MasterCard and Visa. E-wallets like PayPal, Neteller or Paysafecard are nowhere to be seen on Sun Bets' system at the moment, but we wouldn't be surprised to see them turn up sooner or later.
Performing a withdrawal of your winnings at Sun Bets is as simple a process as logging into your account and clicking 'My Account' in the 'Menu' accessible from the top left-hand corner of the page, before clicking 'Withdrawals' and finally requesting your payout. The site aims to process withdrawals within 24 hours, and users can expect to see their money in their account within 3-5 working days of making their request.
The apparent simplicity of the Sun Bets website may underwhelm some people, while the range of promos could also admittedly be stronger. However, there's enough evidence here of a very promising online sportsbook that is set to gain ever-greater market traction in the months and years ahead. With a vast range of sports to have a flutter on and a site that loads quickly and is easy to navigate, Sun Bets already has many of the essential ingredients of a great sports betting portal.