Top highlights: A slick-looking site backed by a big name; abundant casino games to go with the sports betting markets
VIP or loyalty programme: Yes
Other offerings: Casino, live casino
Sun Bets takes its branding from the UK's best-selling newspaper, The Sun - which, in August 2016, launched this online bookie in partnership with the Australia-based gambling giant Tabcorp Holdings Limited. Sun Bets itself is based in Southwark, London.
Considering how recently established it still is, Sun Bets offers a solid, albeit when compared to the competition, unspectacular selection of sports on which users can take punts. However, all of the main markets are covered by a site that should especially attract novice bettors.
Sun Bets is clearly generous with its promotions - and not shy about showing it. While users of Sun Vegas and Sun Casino - to which the Sun Bets sports betting arm is attached - get their own promotions, the bonuses are particularly plentiful if you want to bet on sports.
Naturally, these promotions can change from time to time. However, when we looked at the offerings, we sensed a 'something for everyone' feel, with new customers and fans of specific sports catered for. Nonetheless, you should always remember to closely read the terms and conditions.
It wouldn't be too tricky for us to list sports betting sites that are longer-established than Sun Bets and that, befitting their reputations, offer a broader choice of sports betting markets. However, we can't imagine many bettors being disgruntled with the choice at Sun Bets.
One big reason for this is that many of the most-followed sports in the site's main target market, the UK, appear in the list that you can see by clicking 'Sports' on the left-hand navigation panel. For example, football, boxing, tennis, snooker, cricket and golf are all offered here.
Still, the site also serves slightly more 'leftfield' preferences. The choice of sports available on Sun Bets includes:
Whatever your opinion of The Sun newspaper, this media giant is especially renowned for its sports coverage. It is fitting, then, that Sun Bets goes into particular depth with its football markets. National leagues and competitions, plus others in far-flung places like Africa and Asia, all wait for your bets here.
Of course, the enjoyment of a sports betting website is not just where you place your bets, but also how you place them. Fortunately, Sun Bets takes its in-play offerings especially seriously - even going as far as including a dedicated 'IN-PLAY' link on the site's interface.
Sun Bets does little to promote its mobile app. Still, if you scroll down the main page, it isn't too hard to spot the 'Download for Android' and 'Download on the App Store' links. Whichever version of the app you download, its functionality could come as a great delight.
The app lets you both deposit and withdraw money, participate in live betting, and even try casino games. The app is so rich in functionality that you might come to prefer it to the desktop site, and wonder why Sun Bets does not market this app more aggressively.
Although the software behind Sun Casino is a product of esteemed gambling software purveyor Playtech, the sportsbook software for Sun Bets comes from Tabcorp itself. This is no bad thing, as the software did run smoothly when we tried placing bets here and there.
The red and white logo of The Sun newspaper might be one of the media industry's most instantly recognisable branding efforts. The Sun has extensively brought those colours to Sun Bets, most navigation of which can be conducted through a dark grey left-hand panel.
While both the Android and iOS apps from Sun Bets warrant attention, we are especially taken with the latter. This is largely due to the app's support for the Touch ID fingerprint sensor that has been standard on all iPhones and iPads released from 2014 onwards.
Touch ID can actually be used to both log into the app and place bets within it. It would even be practically possible for you to do all of your betting on your iPhone, as the app lets you create an account and sample a wealth of functionality and features that are common on the desktop site as well.
Although it isn't widely promoted on the site, Sun Bets does run what it calls the VIP Club. With this scheme, you can take advantage of various exclusive offers - both online and offline. However, as the VIP Club is invitation-only, no formal application process is advertised.
Sports betting is far from the only type of gambling you can enjoy through the Sun Bets website. Right next to the Sun Bets logo on the website are the logos for Sun Vegas, Sun Casino and Sun Casino Live. Yes, you can get a gaming fix between betting sessions!
Sun Vegas offers various slots games, including such iconic favourites as Starburst and Gonzo's Quest. Head over to Sun Casino for other types of casino game - among them roulette and blackjack - and Sun Casino Live for games with a live dealer present via a video feed.
The accepted payment methods are currently limited to the following:
|Payment Method||Minimum Deposit|
|Visa Credit Card||£5|
|Mastercard Credit Card||£5|
|Visa Debit Card||£5|
|Mastercard Debit Card||£5|
*Current as of January 2018; please check Sun Bets' website for updates
When you are seeking to withdraw money, the range of accepted payment cards remains the same.
|Withdrawal Method||Processing Time||Minimum Withdrawal|
|Visa Credit Card||Within 24 hours||£10|
|Mastercard Credit Card||Within 24 hours||£10|
|Visa Debit Card||Within 24 hours||£10|
|Mastercard Debit Card||Within 24 hours||£10|
*Current as of January 2018; please check Sun Bets' website for updates
Sun Bets has a detailed FAQ section that covers various aspects of using the site. Here, you can get answers to questions on matters as diverse as the verification process, payments, promotions, the sports and casino opportunities, and gambling responsibly.
However, if nothing in this FAQs answers your specific question, you can take heart from the fact that we sometimes found ourselves in this situation with Sun Bets. The site still offers 24/7 support accessible through a live chat facility and online form. The availability hours of the telephone support are almost as generous, as they span 7am to 11pm every day.
Although Tabcorp UK Limited is licensed to offer Sun Bets accounts for players in the United Kingdom and the Republic of Ireland, sports betting enthusiasts who reside in any other country are currently out of luck.
Sun Bets' operator, Tabcorp UK Limited, has been given a licence from Great Britain's Gambling Commission and is therefore permitted to provide gambling facilities in this country.
While The Sun newspaper has often had a controversial reception, the public verdict on Sun Bets is likely to be much clearer. Its branding might draw casual punters; however, there are many other features under the surface that are not promoted as broadly as they should be.
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