Top highlights: A broad variety of sports and markets on which to bet; allows easy use of both online and offline gambling amenities
VIP or loyalty programme: Yes
Other offerings: Casino, live casino, poker, bingo, lotto
Ladbrokes is a long-established name in the UK gambling market; the company was founded in 1886. Today, the company offers a big breadth of gambling opportunities - including casino, bingo and, of course, sports betting.
Ladbrokes recently expanded the reach of its operations outside the UK by acquiring the Australian site Bookmaker.com.au in 2013 and then Betstar in 2014. However, Ladbrokes is London-headquartered and remains very much focused on the UK and Europe.
It's obvious what you should do if you want to see what promotions Ladbrokes is running: click the ‘Promotions’ tab along the site's header! We did exactly that and were pretty impressed by both the quantity and variety of promotions listed on the subsequent page.
In fact, the offerings were among the most exciting we have seen on a range of sports betting sites. You are especially lucky if you are a football fan; there's a separate tab, titled ‘Football Coupons’, where you can bet in ways that can further boost the usual winnings.
Many different sports are covered with the betting opportunities that Ladbrokes offers. We have seen a broader selection elsewhere; however, we expect that many sports betting enthusiasts will be delighted to know the choice at Ladbrokes includes:
There are plenty of less mainstream sports in Ladbrokes' coverage, too - and there is a decent range of ways to bet on various sports. An entire section of the website is dedicated to in-play and streaming options, while accas betting is also possible.
If your tastes in sport are rather leftfield, you might find that Ladbrokes has omitted your favourite sports from its 'A-Z SPORTS' list, so you would need to look elsewhere to bet on those relatively unconventional sports.
However, the coverage of sports with fairly limited fan bases remains decent on the Ladbrokes site. For example, it's possible for you to choose from:
The choice of sports isn't quite as broad if you only look at the in-play and streaming options. Nonetheless, many widely-supported sports remain covered. The sports on which you can make in-play bets include, but are certainly not limited to:
Much of the website is resplendent in red and white, reflecting the familiar brand colours of Ladbrokes. In fact, it all looks very much as slick as the front and layout of a high street Ladbrokes betting shop - and the website is delightfully simple to navigate, too.
Much of the smoothness of the site's interface could be attributed to the use of software from Orbis Technology. This software underpins the site's sports betting platform, which usually runs without hiccups and even offers a pleasing experience on mobile devices.
One of our favourite aspects of the user experience with the Ladbrokes site is how effectively it complements routine usage of the bricks-and-mortar betting shops operated by the same company. Unsurprisingly, the site has a "Shop Locator" to make it easy to find the closest one to you.
Imagine, for example, if you were using the Grid app offered by Ladbrokes. You could place a bet in a shop and track that bet in the app, then recall your previous bet once you are on the website and wondering how to further develop your betting strategy.
Ladbrokes runs "The Grid", a loyalty scheme with which players can win various prizes. Those include free bets and money back offers. If it is football or horse racing betting on which you would like money back, you can only get it if you are a member of the Grid.
For iPhone, iPad and Android devices, Ladbrokes also offers a Grid app that can prove especially useful if you often place bets in Ladbrokes shops as well. For example, it lets you use your device's built-in camera to read bet slips, and so keep track of your bets.
Ladbrokes has an undoubtedly prestigious name in the gambling space - and it confidently lives up to this reputation with its gambling offerings outside sports betting.
In the Ladbrokes site's casino section alone, you can peruse a large games selection that includes slots, table, card and poker titles. There's a separate section for live casino games where you can see the dealer, while the bingo and lotto sections are worth perusing, too.
Seeking to deposit some money? Here is the choice of methods for doing so:
|Payment Method||Fee||Processing Time||Minimum Deposit|
|Bank Transfer||None||1-5 days||£10|
*Current as of January 2018; please check Ladbrokes’ website for updates
Making withdrawals can also be straightforward due to this kind of choice:
|Withdrawal Method||Fee||Processing Time||Minimum Withdrawal|
|Neteller||None||Up to 48 hours||£10|
|Skrill||None||Up to 48 hours||£10|
|Bank Transfer||None||1-5 days||£10|
|PayPal||None||Up to 48 hours||£10|
|Prepaid Cards||None||3-5 days||£5|
*Current as of January 2018; please check Ladbrokes' website for updates
In the UK, you can reach Ladbrokes' customer support team by phone on 0800 731 6191. The company's website also features an online form through which to email a message.
Countries from which players can utilise the sports betting opportunities on Ladbrokes' UK site - with only a few limitations, as specified below - include:
Isle of Man
Republic of Ireland
Germany (except bets on horse racing or greyhound racing or exchange bets)
Netherlands (but, in Holland, only bets on horse racing or greyhound racing)
Trinidad and Tobago
United Republic of Tanzania
British Virgin Islands
The British Gambling Commission licenses Ladbrokes Betting & Gaming Ltd. Meanwhile, the Gibraltar-based Ladbrokes International Limited has received a licence from the Government of Gibraltar and is subject to regulation from the Gibraltar Gambling Commissioner.
Even online, Ladbrokes backs up its reputation as an exciting one-stop shop if you have a range of sports betting tastes that you want satisfied. The choice of sports is good, and you can bet on them in various ways - including when a game is live or you are on the go.
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18+ UK+IRE only.
Promo code 'G30' required. Min first bet £/€10. Must be placed within 14 days of account reg. £/€30 credited as 3 x £/€10 free bets. Not valid with CashOut. Free bet valid for 4 days. T&Cs Apply