Black Type was formed in 2016 and quickly pledged not to ban or restrict winning customers. In doing this, it is bringing a more traditional approach to bookmaking despite competing in a digital arena where major players can too often limit victorious punters' bets.
As part of its back-to-basics strategy, Black Type has also resisted offering inflated odds to its customers, which is aimed at helping the company to protect its margins. There is also a British-centric focus where the pound and the UK English language are strictly supported. The site offers betting opportunities stretching to more than 20 sports.
The Black Type website makes extensive use of grey, black and teal for a clean and professional look. Highly-placed on the interface is a horizontal bar showing sports on which Black Type punters can bet; this bar can conveniently switch to a left-hand column when you narrow the window's size. You can also add items to a right-hand bet slip in a swift manner.
The selection of sports is numerous and varied compared to the longer-established competing sports betting portals. So, as well as the usual favourites including football, golf, tennis and cricket, you can place your bets on basketball, American football, darts and volleyball. Those are a few examples of the many sports with which betting opportunities are available on the Black Type website. Other represented sports worth mentioning include motor sports, handball and ice hockey.
The site's ‘Contact Us’ link brings you to a contact form, through which you can send an email to Black Type. There is also an email address for people struggling to register or log in, but a phone number and live chat facility appear to be omitted for now.
With Black Type not placing heavy restrictions on winning punters in the way that some rivals do, we can see the site becoming more popular as the word spreads. Other aspects likely to delight the site's users include its zippy loading times and intuitively-designed layout. Black Type also has various other features that are typical in the leading sports betting sites, such as a live betting section, here labelled 'IN-PLAY' on the teal navigation bar that runs beneath the company's prominently-placed logo.
Black Type offers what it calls "guaranteed bet to win". This applies to various major sporting events highlighted on the site, and means that for horse racing, for example, it will lay any customer a single win bet to win at least £500, while in the case of other major sporting events, that figure rises to at least £1,000 on match prices/outright prices and other main markets.
Depositing, albeit only in pounds, is possible using these credit/debit cards:
On each occasion, you can deposit any amount of money ranging from £10 right up to £5,000.
In its terms and conditions, Black Type says that if you request a withdrawal but fail to receive the payment following "a sufficient time", you can get in touch with Customer Services.
Despite a business model that can look experimental in this day and age, Black Type doesn't come across as a gimmick. On the contrary, it ties together a smoothly-designed website, pleasing range of betting channels, and more to form one of the UK's leading betting sites.