Top highlights: Offers a mobile app which, like the site, is intuitively-designed
VIP or loyalty programme: Yes
Other offerings: Casino
When Black Type arrived onto the already crowded online gambling scene in 2016, it pledged to do things differently - by not banning or restricting its winning players. It was a promise cautiously welcomed by punters then, but does it still warrant attention now?
Black Type Services Ltd, the company that owns the Black Type website, would certainly hope so. The site largely reins in overinflated odds or boisterous promotions to return online gambling to more traditional, time-honoured values of sports betting. So, does it work?
It's a point that we have already started to make, but Black Type does not go overboard with its promotional offerings - and neither does it pretend it ever will. You therefore probably shouldn’t expect a raft of super-promising promotions to be up there in bright lights on the Black Type site.
Nonetheless, Black Type does offer some modest bonuses for new customers. Furthermore, while the site has generally shied away from the ‘best odds guaranteed’ offerings advertised so widely by other sites, it hasn't entirely held off in this area...
When you first load up the sportsbook section of Black Type's site, you could understandably think that Black Type must have extended its stripped-down approach and philosophy to the range of sports offered. At least, that's judging from a certain teal navigation panel...
However, that bar actually shows just some of the offered sports markets - and, generally, the best-known ones. The sports listed across that horizontal panel include
Click the ‘ALL SPORTS’ link, to the left of the list of those options, and a large red box will appear showing various other options, among them the following
If you fancy continuing to bet on Black Type while on your travels, the company offers an app that is compatible with and carefully optimised for the iPhone, with even many visual elements of the site - like its white, black and teal colour scheme - present.
Strangely, however, Black Type differs from many competing online sports bookies by not offering a similar Android app. You are also out of luck if you want an iPad-optimised app experience, although the iPhone app remains functional on Apple's tablet.
In any case, the Black Type website is very useable in itself across a range of mobile devices. Both site and app users can also partake in in-play betting, although watching live streams is currently not an option with any of the events.
Black Type's sportsbook software originates from FSB Technology (UK) Limited. This is definitely a good sign, as FSB is a long-established firm responsible for software that was, right from the start, intended to make online betting easier even on smartphones.
FSB software is nicely integrated with the overall Black Type site; we found many pages and elements of this site to react delightfully quickly to our clicking. Of course, much of the ease of navigation could be attributed to Black Type's streamlined-by-principle approach.
As explained early in this review, Black Type's main selling point is that, if you go on an impressive winning streak, you shouldn't expect to be suddenly handed a notice about your account closing - or, if you avoid that, see the site abruptly limit your bets to pennies.
All of this is undoubtedly going to seem like good news to punters who have had, it could be said, a little too much luck with big name bookmakers online. Black Type has pledged to lay bets at the prices it actually advertises.
Black Type has cited just one caveat to this ‘winners welcome’ policy: customers must not use computer programs to take a price from the site before laying it on a betting exchange to make a small, albeit guaranteed, profit.
Black Type does not run any points-based loyalty or VIP programme. This is presumably just another of the various measures it has taken to help to preserve its margins, given the big payouts it might often have to make to successful players.
The closest to a loyalty scheme that Black Type offers is a ‘club’ through which each participant can collect a free bet each week. While some bettors might prefer to call this simply a recurring promotion, it does depend on players continuing to bet at the site week after week.
When Black Type first launched, it did not offer any gaming products like slot and roulette games. However, this has since changed; the site now has a dedicated casino section where the above and other games, like blackjack and roulette, can be played.
While you can use a Black Type sports betting account to play these games, it is unclear whether the site's unique philosophy extends to them as well as the sports betting.
The deposit methods are limited by sports betting sites' usual standards, but include:
|Payment Method||Fee||Processing Time||Minimum Deposit|
|Visa Credit Card||None||Instant||£10|
|Visa Debit Card||None||Instant||£10|
|Visa Electron Debit Card||None||Instant||£10|
|Mastercard Credit Card||None||Instant||£10|
|Mastercard Debit Card||None||Instant||£10|
|Maestro Debit Card||None||Instant||£10|
*Current as of March 2018; please check Black Type's website for updates
You can also withdraw winnings using methods of the same, admittedly limited, range:
|Withdrawal Method||Fee||Processing Time||Minimum Withdrawal|
|Visa Credit Card||Up to 5% or £3||24 hours||£10|
|Visa Debit Card||Up to 5% or £3||24 hours||£10|
|Visa Electron Debit Card||Up to 5% or £3||24 hours||£10|
|Mastercard Credit Card||Up to 5% or £3||24 hours||£10|
|Mastercard Debit Card||Up to 5% or £3||24 hours||£10|
|Maestro Debit Card||Up to 5% or £3||24 hours||£10|
*Current as of March 2018; please check Black Type's website for updates
The customer support options are also rather limited for Black Type punters. The site has no FAQs section, while the ‘Contact Us’ link near the top of the site's interface will take you to a surprisingly sparse page with just an online form at the forefront.
Black Type does not offer live chat or even a phone number, but does list an email address that it advises people to use if they are struggling to log into the site or register an account.
Black Type currently accepts only UK customers. The company might have limited its availability in this way to help to manage and limit the costs of its unique business model, but it might be worth waiting to see if the site starts to welcome players from outside the UK.
FSB Technology (UK) Ltd, which provides Black Type's sportsbook platform, has a complete licence and regulation from the Gambling Commission in the UK.
Players frustrated at seeing their winnings trickle to pennies or zilch at better-known sports bookmaking sites should give Black Type a try. Its pleasing design and attractive policy of accepting regular winners both help make it a recommendable online bookmaker.
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