Top highlights: Long-established, trustworthy brand; free live streaming
VIP or loyalty programme: Yes
Other offerings: Casino; live casino; bingo; lotto; poker
The sportsbook that you're using right now may claim to have been around for a while, but it's unlikely that it will be able to come near Betfred in that regard. The company was founded by Fred and Peter Done in 1967, when it was just a single shop, and has gone on to achieve multi-billion-pound turnover in the 21st century.
We've come across very few bookies that offer as comprehensive a selection of promotions and bonuses as Betfred. Naturally, the exact ones that you can take advantage of when you sign up are likely to vary slightly from those we encountered when we wrote this review.
Nonetheless, you can expect to see the likes of:
A generous welcome package
Neck or less promos
Best odds guaranteed promos
Top price guaranteed promos
Whatever the categories of sports betting in which your tastes may lie, you can expect to find them somewhere on Betfred. The below is just a little taster...
Football leagues and cups, in both the UK and overseas
Tennis tournaments under the ATP, WTA and ITP banners
Cricket, encompassing the likes of the Pakistan Super League, Royal London One Day Cup and ICC Cricket World Cup
Rugby League competitions such as the Betfred Super League, Betfred Championship and Betfred League 1
Rugby Union - think the World Cup, Six Nations, British & Irish Lions and much more
While the desktop site for Betfred is certainly comprehensively featured, the brand's mobile presence is similarly sophisticated these days, as you can experience by downloading a dedicated app or even just navigating to the mobile-optimised site through your smartphone's web browser.
What's more, Betfred goes further than most of its rivals as far as in-play betting is concerned - this, of course, being the type of betting that sees you predict the outcome of a particular sporting fixture as the action is actually unfolding.
Not only can you bet in this manner on football, tennis, basketball and other events, but you can even watch many events live, courtesy of the site's free streaming service known as Watch Live.
Given how many years Betfred has been such a dominant force in the sports betting sector, you could have forgiven or perhaps even expected its site to look a little dated. However, that's just not the case.
The site actually looks very smart even against the highly advanced competition it has to face these days, and somehow manages to feel almost effortless to navigate, despite the multitude of different betting categories, features and options.
Both the desktop and mobile versions of the site incorporate a blue, purple and white colour scheme that helps to create an elegant and functional impression on the viewer. On the subject of the mobile site, a 'hamburger' menu in the top left-hand corner of the page goes a long way to keeping the navigational menus tidy and well-organised.
The fact that Betfred isn't merely 'just another online sportsbook', but also a network of brick-and-mortar betting shops helps to add an extra dimension to your experience as a bettor. Did you know, for example, that you are even able to make deposits to your telephone or Internet account at one of these shops, of which there are currently more than 1,600 across the UK?
Betfred also sponsors a number of real-life sporting events, including the Betfred Super League, Betfred World Snooker Championship and Betfred Cup.
Separate schemes exist at Betfred for those interested in e-gaming and those who like to bet on sport - so we'll focus on the latter in this review.
Becoming a Sports VIP here will entitle you to such benefits as the below:
24/7 mobile contact
Access to a dedicated VIP team
A dedicated account manager
Hospitality and exclusive event invites
Faster withdrawals Race day passes
Exclusive enhanced in-play offers
Enhanced sports offers
The site doesn't presently state how to actually become a VIP member; that's because, according to one of the 'live chat' agents we communicated with, the company doesn't wish to encourage overspending among its members to meet any preset criteria. Instead, accounts are consistently reviewed internally to determine which ones may befit being upgraded to VIP status.
Contrary to what its long-held reputation may be, Betfred definitely isn't just about sports betting. There are complete casino, live casino, games, bingo, lotto and poker sections here, so if you're looking for a single site at which you can do all of your online gambling, Betfred might just be 'the one'.
Pretty much all of the obvious payment methods that tend to be accepted at sites like this are represented at Betfred, including debit and credit cards, e-wallets and bank transfers.
|Payment Method||Fee||Processing Time||Limit Per Deposit|
|Bacs||£0-£12||Up to 2 Working Days||No Limits|
All withdrawals on the site are subject to Betfred's standard security checks. Wherever possible, they will also be paid back to the same method that you used to deposit, to ensure compliance with anti-money laundering regulations.
|Visa Checkout||Fee||Processing Time||Limit Per Withdrawal|
|Visa Checkout||£0||Up to 3 Days||£10-£40,000|
|Neteller||0%-2%||Up to 2 days||£5-£15,000|
|Visa||£0||Up to 3 days||£5-£20,000|
|MasterCard||£0||Up to 3 days||£5-£20,000|
|Skrill||£0||Up to 2 days||£5-£8,000|
|PayPal||£0||Up to 2 days||£5-£5,000|
The customer support offering at Betfred is undoubtedly one of the site's greatest strengths; not only are phone and email details provided for getting in touch with the team directly, but you'll also find a very comprehensive database of Frequently Asked Questions (FAQs) here. The latter covers all of the obvious help categories, from the deposit and withdrawal process to the rules for betting.
A 24-hour 'live chat' feature is available, too, and when we tried it, we received a satisfactory answer to our help query within barely a few seconds, let alone minutes.
You'll also find Betfred across a number of social media platforms, including Facebook, Twitter and YouTube. One downside, though, is that the site and its help sections are only available in English.
Unfortunately for those based elsewhere, Betfred only currently allows registrations from residents of the following territories:
The United Kingdom
Republic of Ireland
Betfred is licensed and regulated by the below entities:
The Gambling Commission of Great Britain
The Gibraltar Government
The Gibraltar Gambling Commissioner
There aren't too many online sportsbooks that could claim to have - and do - it all, but Betfred comes as close as any. It's a site that doesn't rest on its longstanding reputation alone, serving up an immense variety of sports betting opportunities, a generously featured and easy-to-use website, and an impressive assortment of promotions and bonuses.
Register with Betfred today, and it won't take you too long to realise why it is widely considered one of the very best bookies operating in Britain today - both online and offline.