The Dublin-based BetBright has become a big name in online gambling, and that's due in no small part to its sports betting arm. The company, which has a bookmaker's licence from the United Kingdom Gambling Commission, has declared an intent for "taking the really good things from online gambling, making them better and getting rid of all of the things that people find annoying." The UK provides BetBright's largest market and focus. There are 19 different sports on which people can bet with BetBright; these sports range from familiar favourites like football and horse racing to more niche sports such as GAA football and GAA hurling.
The prominent use of turquoise around the BetBright website makes it easy on the eyes - while, despite the huge choice of betting options, looking through them all remains intuitive, thanks to the hard-to-miss but unobtrusive header bar and side panel.
The software also works well, particularly for the virtual sports, where the action is brought to exhilarating life to fluid and beautiful, if not quite photo-realistic, effect. Any nasty lagging remains limited throughout.
The list of sports on which you can bet is impressively lengthy; they include horse racing, football, tennis, golf, virtual sports, American football, basketball and baseball.
There is also a good choice within many of these categories. For example, when betting on football alone, you can focus on not only the usual Premier League matches, but also fixtures in much lower divisions. We also spotted a lot of favourable odds in the football section alone.
There are many different ways to get in touch with BetBright's customer support team - including email, live chat and via an online contact form. There's also a UK-dedicated telephone number. Customer support is daily available from 8am until midnight.
Click the Promotions tab and you can quickly see a wide choice of promotions. Whether you would prefer to bet on football, horse racing, basketball or darts, you should find a special treat here.
But even if you don't, there's also the opportunity to see events in UK, US and Irish racing live-streamed on the BetBright website. To qualify to watch one of these live-streamed races, you just need to bet at least £1 on it.
The intuitive design of the BetBright site makes it fairly straightforward to use even on mobile devices like the iPhone and iPad, for which there is an optimised version of the site. Still, we can't resist mentioning BetBright's iOS and Android apps, which make on-the-go betting even easier.
There is also the option of VIP membership, with which you can enter The Winner's Circle competition for the opportunity to win a corporate box with a capacity of 10 people.
To deposit or withdraw money on BetBright, you can use a payment card from one of the following brands:
You can pick up a free bet of £50 when you make an initial deposit of at least £10.
£10 is the minimum amount that you can withdraw from your BetBright account, while the most that any customer can win in a day is £250,000.
The massive choice of sports, which even extends to virtual sports, on which BetBright allows you to bet is hard to overlook. Couple this with the well-designed website and easy-to-use mobile apps, and you've got an irresistible package for many avid bettors.